Should SEO Departments be Renamed "Content Marketing" Departments?

During an event that launched Econsultancy's first Content Marketing Survey of 1,300 industry agencies, brands and publishers, one guest speaker stated that "SEO departments should be renamed content marketing departments" and that "it's not a technical task any more." My gut reaction is, I'm sure, the same as yours – a resounding "No!" However this comment – no doubt said in part to garner a response and some tweets on the day – shows how much of an impact content marketing is having with marketers and how far some believe it will change SEO. The survey results backed this up; 90 percent of respondents thought "content marketing will be more important over the next 12 months" and 44 percent agreed that "content marketing is more effective than advertising at generating sales," while 55 percent of brands expected to have a content strategy in 2013 (see a round up of the su...

Full article: http://searchenginewatch.com/article/2214864/Should-SEO-D...

Tweets

@seo_105 » 29 Oct '12, 6am
skimming through "Should SEO Departments be Renamed "Content Marketing" Departments?". [link]
@ehellah » 19 Oct '12, 1pm
That's what I'm talking about! / SEO Department be Renamed "Content Marketing" Department by @duncanparry [link] via @sewatch
@Gabokappa » 12 Oct '12, 8am
RT @C_C_C_UK: Should #SEO departments be renamed content marketing departments? [link]
@DKContentbiz » 11 Oct '12, 8pm
Should SEO Departments be Renamed "Content Marketing" Departments? [link] #digitalmarketing #digitalcontent
@FlapjacJackie » 11 Oct '12, 8am
Should SEO be renamed content marketing? Or should it be left to us people with the skills? via @sewatch [link]
@FlapjacDigital » 11 Oct '12, 3am
RT @AgencyPost: Should SEO Departments be Renamed "Content Marketing" Departments? via @sewatch [link]
@gorocketfuel » 10 Oct '12, 10pm
Are you part of an SEO department or a Content Marketing Department? - [link]
@Smarter_Email » 10 Oct '12, 8pm
It's all about content. Has your #SEO strategy changed with Penguin and Panda updates? - [link]
@gwenm4 » 10 Oct '12, 4pm
Should SEO Departments be Renamed "Content Marketing" Departments? [link] >No, but your SEO person should know content!
@WebandSEOtips » 10 Oct '12, 10am
Should #SEO Departments be Renamed "Content Marketing" Departments? [link] ^RJ
@devan_brown2 » 09 Oct '12, 8pm
Should SEO Departments be Renamed "Content Marketing" Departments? by @duncanparry Yep! [link] via @sewatch
@seotweetz » 09 Oct '12, 7pm
RT @SwishDigital: Should #SEO Departments be Renamed "Content Marketing" Departments? - [link] via @sewatch - #contentmark ...
@annabelleblue » 09 Oct '12, 6pm
RT @amcmoore: Should SEO Departments be Renamed "Content Marketing" Departments? - Search Engine Watch (#SEW) [link]
@content_muse » 09 Oct '12, 6pm
Good points to debate here on @sewatch [link] identity is one point @jamesagate raises here [link]
@rontite » 09 Oct '12, 3pm
"Content marketing will be more important than SEO over the next 12 months." Glad I didn't start an SEO agency. [link]
@LinkWorxSeo » 09 Oct '12, 1pm
RT @compete: Should SEO Departments be Renamed "Content #Marketing" Departments? | [link] | via @SEWatch #SEW #SEO
@sambirduk » 09 Oct '12, 12pm
Should SEO Departments be Renamed "Content Marketing" Departments? No. Should they be integrated? Yes. [link] via @sewatch
@smroi_es » 09 Oct '12, 10am
RT @picpr: Interesting piece...should #SEO departments be renamed 'content #marketing' departments? [link]
@picpr » 09 Oct '12, 10am
Interesting piece...should #SEO departments be renamed 'content #marketing' departments? [link]
@seotweetz » 08 Oct '12, 9pm
RT @ilpostano: Should SEO Departments be Renamed "Content Marketing" Departments? by @duncanparry [link] via @sewatch #seo ...
@TeamSpectate » 08 Oct '12, 9pm
Should SEO Departments be Renamed "Content Marketing" Departments? - [link] #contentmarketing #inboundmarketing
@postano » 08 Oct '12, 9pm
Should SEO Departments be Renamed "Content Marketing" Departments? by @duncanparry [link] via @sewatch #seo #contentmrktg
@northcuttSEO » 08 Oct '12, 7pm
Should SEO Departments be Renamed "Content Marketing" Departments? via @SEngineWatch [link]
@tschakster » 08 Oct '12, 5pm
Should SEO Departments be Renamed "Content Marketing" Departments? [link] #seo #onlinemarketing
@kickpointinc » 08 Oct '12, 4pm
Are SEO and Content Marketing the same thing now? [link] via @sewatch
@kmueller62 » 08 Oct '12, 3pm
RT @c_pappas: SEO departments are now content marketing departments? Not necessarily but they need the skills! [link] via...
@C_Pappas » 08 Oct '12, 3pm
SEO departments are now content marketing departments? Not necessarily but they need the skills! [link] via @sewatch
@InFineMedia » 08 Oct '12, 3pm
RT @amalik: RT @amalik: Reading : Should SEO Departments be Renamed "Content Marketing" Departments? [link]
@BrentCarnduff » 08 Oct '12, 2pm
Should SEO Departments be Renamed "Content Marketing" Departments? - the answer is "no" btw - @duncanparry [link] via @sewatch
@kubenetworks » 08 Oct '12, 12pm
RT @DrJimHamill: Should SEO Departments be Renamed "Content Marketing" Departments? [link] > yes. >> easier
@Thinkabledigi » 08 Oct '12, 9am
SEO's, are your techniques outdated? If you don't use content marketing, they may be! More info on content marketing [link]
@September_Maria » 08 Oct '12, 8am
@sewatch Rename SEO as Content Marketing? (I know many will be screaming NO but as I specialise in content, I say YES.) [link]
@seotweetz » 08 Oct '12, 8am
RT @Kantar_Media: RT @Kantar_Media: Should SEO Departments be Renamed "Content #Marketing" Departments? | [link] | via @SEWatch #SEW #SEO
@yivanetwork » 08 Oct '12, 8am
#search Should SEO Departments be Renamed "Content Marketing" Departments?: Content marketing is having a big im... [link]
@tollhous3 » 06 Oct '12, 7pm
RT @asefati: Should SEO Departments be Renamed "Content Marketing" Departments? by @duncanparry [link] via @sewatch
@FinWycherley » 06 Oct '12, 6pm
Oh yes - Should SEO Departments be Renamed "Content Marketing" Departments? by @duncanparry [link] via @sewatch
@TiggeritoTimes » 06 Oct '12, 4pm
Should #SEO Departments be Renamed "Content Marketing" Departments? - Search Engine Watch (#SEW) via @thomcraver:... [link]
@glassbeadgamer » 06 Oct '12, 2pm
RT @aprildunford: RT @aprildunford: Should SEO Departments be Renamed "Content Marketing" Departments? [link] or even exist longer-term?
@aprildunford » 06 Oct '12, 2pm
Should SEO Departments be Renamed "Content Marketing" Departments? [link] or even exist longer-term?
@seotweetz » 06 Oct '12, 1pm
RT @iamjonjackson: RT @iamjonjackson: Should SEO Depts be Renamed "Content Marketing" Departments? [link] // no! But dang its a vital part of ...
@iamjonjackson » 06 Oct '12, 1pm
Should SEO Depts be Renamed "Content Marketing" Departments? [link] // no! But dang its a vital part of #SEO cc. @chrisbantock
@ritters90 » 06 Oct '12, 11am
RT @sallyfalkow: Weekend #PR reading: The role of content, SEO and digital PR.... [link]
@sallyfalkow » 06 Oct '12, 11am
Weekend #PR reading: The role of content, SEO and digital PR.... [link]
@BuljCo » 06 Oct '12, 10am
A good question: Should #SEO Departments Be Renamed #Content #Marketing Dep.'s? [link] #AllTop #bizitalk #business
@seotweetz » 06 Oct '12, 9am
RT @fortheloveofseo: RT @fortheloveofseo: Should #seo Departments be Renamed "Content Marketing" Departments? [link] (RT @sewatch)
@seotweetz » 06 Oct '12, 8am
RT @CharisPabia: RT @CharisPabia: Should #SEO Departments be Renamed "Content #Marketing" Departments? by @duncanparry [link]
@Alejandroperez » 06 Oct '12, 6am
Si pero no --> Should SEO Departments be Renamed "Content Marketing" Departments? [link] #Seo
@martinosordo » 06 Oct '12, 6am
"content marketing is more effective than advertising at generating sales," @duncanparry [link] via @sewatch
@sawarams » 06 Oct '12, 6am
Discussing now: 'Hi, I gone through article tha...' on [link] [link]
@seotweetz » 06 Oct '12, 6am
RT @terrence_ngu: RT @terrence_ngu: #SEO #Content Should SEO Departments be Renamed "Content Marketing" Departments? by @duncanparry [link]