Marketing to the Mindset: How to Match Social Content to User Intent

Is your brand effectively harnessing the power of emotion to deliver a more powerful experience to consumers – and reach more of them? Emotional campaigns are almost twice as likely to generate greater profits, compared to rational ones. Even a combination of the two strategies doesn’t perform as well as a campaign that meets an emotional need for a consumer. LinkedIn set out to understand how the social network influences the type of emotional campaign that performs best. There is an emotional split, they say, that marketers need to understand and can harness to better target users of professional and personal social networking sites. Mindset impacts user expectations; how can you better meet the needs of your brand’s social community? Understanding the Emotional Split Personal social network users experience emotions around entertainment and memories, according to the re...

Full article: http://searchenginewatch.com/article/2214856/Marketing-to...

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@KriszRokk » 20 Oct '12, 2pm
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Is your brand harnessing the power of emotion to deliver a powerful experience to consumers – and reach more of them? [link]
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Marketing to the Mindset: How to Match Social Content to User Intent: [link] from @sewatch
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Marketing to the Mindset: How Emotions Impact Expectations on Social Networks [link]
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Marketing to the Mindset: How to Match Social Content to User Intent - LinkedIn Study [link] via @sewatch
@CoffyGroup » 05 Oct '12, 5pm
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