05 Oct '12, 5am

Google's Knowledge Graph: Implications for Search & SEO

Content and Authorship Markup: The quality of the content and the authorship markup in the code of the page gives the identity to the writer or the brand. If the content meets the quality standards of Google and is represented using microformats then Google is able to extract the rich snippet for the author and other meta data used to represent schemas and microformats from the code of the page. This gives the content and the writer their due in SERPs. Connectivity: Tim Berners-Lee (The man who invented the World Wide Web and created the HTTP protocol) had once said that all data on the web – whether it is government, enterprise, or social data – is inter-linked and has relationships and all these signals are establishing your web presence. How well you refer to other sites having relevant content and how many sites refer back to the content considering it a valuable resou...

Full article: http://searchenginewatch.com/article/2214849/Googles-Know...

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