Redeeming Customers that Bypassed Your Search Results

If your total keyword search volume for all of the pages of your site in a given month is, say, 100,000, then the best portion of searchers you could realistically hope to acquire might be 30,000 (honestly, even less because you're not going to acquire 30% on all of your keywords). But even with our inflated example, you still didn't get the click on 70,000 searches. So, if only half of them were unique searchers, you are left with 35,000 potential customers that never gave you the chance to convert them. What happens to all of those people? Some of them might convert on a competitor's site on that very search. The majority of them will not. Most of them start considering the information they found or options they discovered.

Full article: http://www.searchengineguide.com/mike-fleming/redeeming-c...

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@RefugeInteract » 19 Oct '12, 6pm
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