04 Oct '12, 6pm

The Exact Match Domain Playbook: A Guide and Best Practices for EMDs

The Exact Match Domain Playbook: A Guide and Best Practices for EMDs

It was a much more important to fix the overall issues associated with the anchor text relevancy problems, than it was to fix the EMD “problem,” and that’s why we saw the anchor text issues being remedied first with Panda and Penguin (which fixed a slew of other issues as well), before directly fixing EMD issues. There is a lot of potential collateral damage that can occur when making the decision of if a keyword domain has enough "brand signals" or "quality factors" to be near the top of the search results for a phrase, so I imagine it's a pretty difficult search relevance area to tackle. The simple fact is many EMD's ARE good valuable sites that deliver a quality experience to their end users. Can you really take a way all their advantage that they were wise enough to gain from paying top dollar for a great domain?

Full article: http://www.seomoz.org/blog/the-exact-match-domain-playboo...

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