04 Oct '12, 6pm

Website Traffic Down? Might Be Google EMD Update, Might Be New Panda Update

After we wrote about the exact match domain (EMD) algorithm update, Google confirmed a Panda update was released around the same time, on September 27. This makes sense of traffic losses webmasters were seeing that didn’t exactly jive with the purpose of the EMD update, in cases where domains were branded or otherwise not geared toward matching queries. Matt Cutts told Search Engine Land , “Google began rolling out a new update of Panda on Thursday, 9/27. This is actually a Panda algorithm update, not just a data update. A lot of the most-visible differences went live Thursday 9/27, but the full rollout is baking into our index and that process will continue for another 3-4 days or so. This update affects about 2.4% of English queries to a degree that a regular user might notice, with a smaller impact in other languages (0.5% in French and Spanish, for example).” The last ...

Full article: http://searchenginewatch.com/article/2214841/Website-Traf...

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