5 SEM Tips For A Successful 2012 Holiday Season

The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, social and mobile have shown tremendous growth year over year and continue to be vital programs for acquiring more revenue during the holidays. Online marketers going into the 2012 holiday season should have a plan for success, but maintain the ability to stay flexible in the face of changing conditions. To help prioritize paid search strategies for the upcoming season, we evaluated five best practices across Marin’s client base and highlighted them below: 1. Prepare & Schedule Campaigns Once the holiday season begins, search marketers are often consumed by data analysis, granular reporting, and continuous campaign optimization based on recent performance. This leaves little time to launch new campaigns with targeted keywords and relevant creative that ar...

Full article: http://searchengineland.com/5-sem-tips-for-a-successful-2...

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@LaMontaneMG » 19 Oct '12, 11pm
Great article on ways to use SEM to make your eCommerce or online store more successful this holiday season.... [link]
@fusionunlimited » 13 Oct '12, 4am
5 SEM Tips For A Successful Christmas sales season in 2012 [link]
@mmichael_1 » 10 Oct '12, 2am
The Christmas Season will be here before you know it. Make sure your site is ready. [link]
@allegiancetweet » 09 Oct '12, 8pm
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