04 Oct '12, 4pm

The Exact Match Domain Update Hardly Hurts

The Exact Match Domain Update Hardly Hurts

The fluctuation is on a percentage base. Above is a 1-100 scale. The peaks and valleys of the recent EMD update per Mozcon's scale is exactly 0.37%. Understandably, if your mega site falls in that .0037 then this update is painful. And I would be a little upset to see a Wikipedia page take my place for my keyword rank that gives customers the "pest control " they are searching for. But in the big picture, this update is very minor. A good exact match domain will still rank. And if all things are equal, an exact match domain will out rank a non exact match domain for that "Exact Keyword". Over simplification, because we cannot find a scenario with all things equal.

Full article: http://www.searchenginepeople.com/blog/emd-update-minor.html

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