Top Five Google Analytics Metrics to Watch When Launching an E-commerce Website

Top Five Google Analytics Metrics to Watch When Launching an E-commerce Website - YouMoz

seomoz.org 04 Oct '12, 4pm

Top Five Google Analytics Metrics to Watch When Launching an E-commerce Website

One of the most daunting, yet rewarding, task to take on is that of launching an e-commerce site. In the first six months of launching a site you are going to track different metrics then you would after the site is well-established. Having had the opportunity, and in many cases task, to launch a number of websites there are a few issues that pop up in every case: Creating an easy-to-use payment process is unique every time. No matter how much revenue is coming in, even if surpassing expectations, it always seems like opportunities are being missed. Data, Data, Data...with so much information coming at once it is impossible to dissect and act on all of it. Although more data is always better than less, the overwhelming amount can frustrate and confuse even the most seasoned analyst and create a feeling that pivots need to be made without looking at the big picture. Alignin...

Full article: http://www.seomoz.org/ugc/top-five-google-analytics-metri...

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