Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

0-5 character keywords are, more often than not, too short for advertisers to derive any meaningful intent. As such, they don't create meaningful impressions, clicks, or conversions for most advertisers. 6-10 character keywords generate a high number of impressions. They don't, however, generate a proportional number of clicks and conversions. Consumers are entering queries of this length; however, they still aren't far enough along in the purchase consideration funnel to actually click and convert on paid search ads. Nearly 60 percent of all impressions, clicks, and impressions occur with 11-20 character keywords. Including 21-25 character keywords brings us to 80 percent of call conversions. As such, 11-25 character keywords definitely comprise the "head." While 26-40 character keywords generate significantly fewer impressions, they are much more efficient than head keyw...

Full article: http://searchenginewatch.com/article/2214529/Head-vs.-Lon...

Comments

@mishra_naini

10 Oct '12, 9pm
Your Article is very Informative.
Thanks
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Tweets

@ProjectOrganika » 30 Oct '12, 8pm
Interesting Information on Long-Term Keywords <3 sewatch [link] via @sewatch
@adomi_co » 24 Oct '12, 2pm
RT @alanmitchell: The 5 Benefits of Long-Tail keywords [link] & Head vs. Long-Tail Keywords Compared [link]
@AnitaNelam » 21 Oct '12, 4pm
RT @Mallikarjunan: Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability [link]
@alanmitchell » 17 Oct '12, 3am
The 5 Benefits of Long-Tail keywords [link] & Head vs. Long-Tail Keywords Compared [link]
@RDavidsonFoster » 11 Oct '12, 10am
Useful: Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability by @adchemy [link] via @sewatch
@seonow » 10 Oct '12, 1am
Great Post. Very Interesting..Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions &... [link]
@burgessct » 09 Oct '12, 7pm
RT @HeinzMarketing: Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability [link] via ...
@searchfactoryAU » 08 Oct '12, 11pm
Trying to decide which terms to target?... [link]
@AdvertisingLaw » 08 Oct '12, 5pm
RT @nilminiklur: RT @nilminiklur: Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability [link]
@Joanna_Beerman » 08 Oct '12, 3pm
interesting study for search engine marketers via @sewatch [link] #marketing
@Kyle_Pretorius » 08 Oct '12, 9am
Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability - [link] #SEO #digital #SEM #Google
@jackiebarrie » 08 Oct '12, 8am
"Keywords which are around 35 characters are the ones that get you the most traffic and the most sales." Source [link]
@luisdrocha » 08 Oct '12, 8am
Keyword length vs CTR, Impressions, CR - Hd vs Tail. But the rankings are less competitive for long tail... [link]
@MrJustRaider » 08 Oct '12, 8am
Около 60% всех кликов, показов сосредоточены на ключах от 11 до 20 символов. Запросы 21-25 символов дают конверсию 80%. [link]
@martinwalsh » 07 Oct '12, 11pm
Two awesome Search articles: Head vs Long Tail Keywords Analysed [link] Google Click Thru Rates [link]
@MidWestDigital1 » 06 Oct '12, 4pm
[link] What delivers a bigger #ROI? Head or long tail #keywords. @sewatch
@keithabbey » 05 Oct '12, 6pm
RT @DannyNMIGoodwin: RT @DannyNMIGoodwin: Nice Head vs. Long Tail Keywords Analysis: Length, Clicks, Conversions + Profitability [link] by @adc ...
@chriskos » 05 Oct '12, 4pm
While I have some issues, good study RT @Dave_live: 1.5M LT vs head kws analysed. Results: [link] via @sewatch #ppcchat #sem
@rvancoillie » 05 Oct '12, 4pm
SEM: 11-15 characters seams to be to optimal keyword lenght for an #aword on Google. [link]
@CRMTrends » 05 Oct '12, 3pm
Head vs. Long Tail Keywords: Impressions, Clicks, Conversions & Profit (#SEM #social #advertising #adwords): [link]
@sdassociates » 05 Oct '12, 2pm
Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability - [link] #marketing #hemarketing
@mneirick » 05 Oct '12, 2pm
I knew it, length does matter! [link]
@WSILuisBroto » 05 Oct '12, 2pm
SEM study: 26 to 40 caracters keywords are the most efficient ones [link] vía @sewatch
@WeidertGroup » 05 Oct '12, 1pm
Head vs. Long Tail Keywords Analyzed: - Search Engine Watch (#SEW) [link] | The science of keywords explained.
@goodmorningblog » 05 Oct '12, 12pm
Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability [link] Thanks Thi Thumasathit @adchemy
@77Academy » 05 Oct '12, 11am
Head keywords for volume - Long Tail for conversions! But what is the relationship between those and keyword length? [link]
@Dave_live » 05 Oct '12, 10am
1.5 million Long tail vs head keywords analysed. Results here: [link] via @sewatch #ppcchat #sem
@andre_rickerby » 05 Oct '12, 9am
RT @jakelangwith: RT @jakelangwith: Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability - [link]
@Luca_DImperio » 05 Oct '12, 9am
Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability [link] #BigData #Analytics #SEO
@PopsharedSearch » 05 Oct '12, 7am
Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions and Profitability (Searchenginewatch - 36... [link]
@Kevin_Indig » 05 Oct '12, 7am
Ab einer Länge von 40 zeichen für keywords senkt sich die ctr + conversion power [link]
@talhaabbasi » 05 Oct '12, 5am
#SEM RT @LamyaWDL: Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability. [link]
@authorityi » 04 Oct '12, 10pm
Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability [link] #seo #oc
@rahuldutt1 » 04 Oct '12, 8pm
Head vs. Long Tail Keywords,looks 11-25 keywords length(head) gives volume and 25-40 (long tail)Drives profitability.. [link]
@seotweetz » 04 Oct '12, 7pm
RT @WrMcAllister: RT @WrMcAllister: Shout out to @sewatch and their "Head vs. Long Tail Keyword" study! [link] #seo #inboundmarketing #mark ...
@WrMcAllister » 04 Oct '12, 7pm
Shout out to @sewatch and their "Head vs. Long Tail Keyword" study! [link] #seo #inboundmarketing #marketing
@DannyNMIGoodwin » 04 Oct '12, 7pm
Nice Head vs. Long Tail Keywords Analysis: Length, Clicks, Conversions + Profitability [link] by @adchemy @sewatch #PPC
@Knektion » 04 Oct '12, 5pm
[Image] Lengthy long-tail keywords have a higher CTR and conversion rate: [link] #ppc #sem [link]
@olegko » 04 Oct '12, 5pm
1.5M Head vs. Long Tail Keywords Analyzed For CTR [link] nice analysis @adchemy
@Luisfran84 » 04 Oct '12, 5pm
#SEM Análisis de la eficiencia de keywords según tamaño (aka Head vs. Long Tail Keywords) [link] by @adchemy vía @sewatch
@toniraurich » 04 Oct '12, 4pm
RT @DuaneForrester: Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability [link]
@ecommercenyc » 04 Oct '12, 3pm
Discover which keywords have the best impressions, clicks, and conversions: [link] via @sewatch
@NetSpeakDesign » 04 Oct '12, 3pm
Nice research - Head vs Long Tail #Keywords Analyzed: Impressions, Clicks, Conversions, Profitability @adchemy [link] @sewatch
@testingria » 04 Oct '12, 3pm
RT @idowebid: RT @idowebid: Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability [link]
@seotweetz » 04 Oct '12, 3pm
RT @ToddStn: RT @ToddStn: Awesome #SEO article on head vs long tail keyword effectiveness at [link] via @adchemy and @sewatch
@ToddStn » 04 Oct '12, 3pm
Awesome #SEO article on head vs long tail keyword effectiveness at [link] via @adchemy and @sewatch
@Zenya » 04 Oct '12, 3pm
Use filters on Zenya to search for keywords in a specific range of characters or words. [link] #smart
@adviso » 04 Oct '12, 3pm
Belle comparaison : Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability [link]
@ThomaDaneau » 04 Oct '12, 3pm
Des résultats qui parlent : Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability [link]
@seotweetz » 04 Oct '12, 3pm
RT @skirtap: RT @skirtap: Head vs. Long Tail Keywords Analyzed [link] @adchemy #seo