Google Tweaks Rotation Options (Again) And Impression Share In AdWords

Remember all that uproar over Google’s removing “Rotate indefinitely” as an option in AdWords? Well, after Google opened a form allowing people to ask for it back, fewer than 1% of AdWords users did so. But Google decided to bring back “Rotate Indefinitely” for everybody, anyway. The company has also made changes to impression share metrics in the AdWords interface. From the company’s blog post about the rotation options : If you select “Rotate indefinitely” option for your campaign, we will show lower-performing ads about as often as higher-performing ads. For most advertisers, this may result in fewer, more expensive clicks and your ad appearing in a lower position. So we generally don’t recommend “Rotate indefinitely.” But the choice is yours. You can’t say they didn’t warn you. And now that the option is back in the AdWords interface, Google is shutting down the opt-ou...

Full article: http://searchengineland.com/google-tweaks-rotation-option...

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