Using Social Media as a Supplement to Your Search Strategy

Microsoft isn't just entering some kind of cross promotional deal with Klout, either. By investing money into the project, they have a vested interest in seeing the service succeed. Because of this, there is going to be increased cooperation between Microsoft and Klout. Already, we're seeing integration between Klout and Microsoft's search engine, Bing. Not much has been revealed about the deal so far. All we do know is that Klout information now appears in the Bing social sidebar and that a multi-year deal was signed between Bing and Klout.

Full article: http://www.searchengineguide.com/todd-bailey/using-social...

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