Search Retargeting: The Must-Have Media Tactic For Q4

As we rapidly enter the busiest period for the year for retailers, many are turning to Search Retargeting as the keystone for their digital marketing programs. Whereas in Q4 2011 many dipped a toe into the pixeled waters to test out its effectiveness, this year they have embraced it at scale. In its simplest form, Search Retargeting allows a retailer to find those individuals who have searched for a relevant term on Google, Yahoo! and Bing, but have not yet visited their site. This latter point is critical – Search Retargeting is unlike a typical retargeting or remarketing program in that it focuses on net new customers, not those who have abandoned your pages. Retailer Case Study In a recent campaign for a major traditional grocery retailer (with a growing online business), Chango was used to deliver against a set of diverse, and sometimes surprising, set of challenges. A...

Full article: http://searchengineland.com/search-retargeting-is-the-mus...

Tweets

@Mathilde » 17 Oct '12, 1pm
RT @Quaelead: Le Search Retargeting : super stratégie pour (ultra) bien cibler votre audience de fin d'année ? [link]
@Quaelead » 17 Oct '12, 9am
Le Search Retargeting : super stratégie pour (ultra) bien cibler votre audience de fin d'année ? [link]
@imarkscore » 11 Oct '12, 8pm
RT @KISSmetrics: Search Retargeting: The Must-Have Media Tactic For Q4 [link]
@nick_taylor_uk » 11 Oct '12, 7pm
Search retargetting - very useful as Xmas approaches. [link] #ecommerce
@macroneus » 11 Oct '12, 6pm
Search Retargeting: The Must-Have Media Tactic #analytics via @sengineland [link]
@Luca_DImperio » 11 Oct '12, 5pm
Search Retargeting: The Must-Have Media Tactic For Q4 [link] #PPC #Remarketing
@sengineland » 11 Oct '12, 5pm
RT @TrentDyrsmid: A must have media tactic for Q4 [link]
@RevTrax » 08 Oct '12, 4pm
@sengineland is articulating the importance of incorporating search retargeting into 2012 holiday campaigns: [link]
@Asquithmark » 08 Oct '12, 3pm
Search Retargeting is the must-have tactic at the moment! [link] Are you Retargeting?
@joebertl » 06 Oct '12, 8pm
:-) Gerade entdeckt: mein 8.000er Tweet. Scho a Menge Zeit vertweetet. ..RT @joebertl: Search Retargeting: Interessant: [link]
@joebertl » 06 Oct '12, 7pm
Search Retargeting - Interessant: [link]
@neabarman » 05 Oct '12, 3pm
Search Retargeting: The Must-Have Media Tactic For Q4 [link] #yam
@tuckmarks » 05 Oct '12, 1pm
This is a great article. “@sengineland: Search Retargeting: The Must-Have Media Tactic For Q4 [link]”
@stacysherman » 04 Oct '12, 6pm
I know first hand Site Retargeting drives ROI. I plan to try Search Retargeting. Convincing article: [link] @sengineland
@Lead_Sure » 04 Oct '12, 6pm
Search Retargeting: independent insurance agents can learn from small retailers competing against big box [link] @sengineland
@tallykeller » 04 Oct '12, 5pm
Cool case study. Search Retargeting: The Must-Have Media Tactic For Q4 [link] via @sengineland #PPC #PPCchat #retargeting
@sethwinterer » 04 Oct '12, 5pm
RT @SteveGTruett: RT @SteveGTruett: Search Retargeting: The Must-Have Media Tactic For Q4 [link] via @sengineland
@Bader_Rutter » 04 Oct '12, 5pm
Search Retargeting: The Must-Have Media Tactic For Q4 [link] from @sengineland
@terryrydzynski » 04 Oct '12, 4pm
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@HavasDigital » 04 Oct '12, 2pm
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@savashmaswoosh » 04 Oct '12, 10am
Arama yeniden hedeflemenin olmazsa olmazları [link] @sengineland aracılığıyla
@Babatoure » 04 Oct '12, 7am
#PPC Management : #Search #Retargeting: The Must-Have Media Tactic For Q4 [link] via @sengineland
@smurgAE » 04 Oct '12, 3am
RT @cgawley: RT @cgawley: This! - Search Retargeting: The Must-Have Media Tactic For Q4 [link]
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@LiveTravelHotel » 03 Oct '12, 11pm
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@jhuinink » 03 Oct '12, 8pm
Yup >> Search Retargeting: The Must-Have Media Tactic For Q4 [link] via @sengineland
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Search Retargeting: The Must-Have Media Tactic For Q4 [link] #webmarketing
@PopsharedSearch » 03 Oct '12, 7pm
Search Retargeting: The Must-Have Media Tactic For Q4 (Searchengineland - 324 retweets) [link]
@kingconversions » 03 Oct '12, 6pm
Retail case study for #Search #Retargeting: [link] via @sengineland
@_ThatJosh » 03 Oct '12, 6pm
SE Land: Search Retargeting: The Must-Have Media Tactic For Q4: As we rapidly enter the busiest period for the y... [link]
@SEOguys_OC » 03 Oct '12, 6pm
Search Retargeting: The Must-Have Media Tactic For Q4 - As we rapidly enter the busiest period for the year for reta... [link]
@FrankSanchez » 03 Oct '12, 6pm
I like this Search Retargeting: The Must-Have Media Tactic For Q4 [link]
@tueoxenvad » 03 Oct '12, 6pm
Search Retargeting allows a retailer to find people who have searched 4 a relevant term but havn't visited their site [link]
@hellemans » 03 Oct '12, 6pm
VERY MUCH SO...RT @Pagetraffic: Search Retargeting: The Must-Have Media Tactic For Q4: [link]
@lawrenceaaron » 03 Oct '12, 5pm
RT @DuaneForrester: RT @DuaneForrester: Search Retargeting: The Must-Have Media Tactic For Q4 [link]
@searchingworks » 03 Oct '12, 5pm
RT @sengineland: Search Retargeting: The Must-Have Media Tactic For Q4 by @daxhamman [link] Vastly under-utlized.
@DaxHamman » 03 Oct '12, 5pm
Search Retargeting: The Must-Have Media Tactic For Q4 [link] <-- my latest for @sengineland
@sengineland » 03 Oct '12, 5pm
Search Retargeting: The Must-Have Media Tactic For Q4 by @daxhamman [link]
@Manish_Analyst » 03 Oct '12, 5pm
New SEO Blog Post Search Retargeting: The Must-Have Media Tactic For Q4 [link]
@gregtownsleywsi » 03 Oct '12, 5pm
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@dock29 » 03 Oct '12, 5pm
Search Retargeting: The Must-Have Media Tactic For Q4 [link] @dock29
@ab2bc » 03 Oct '12, 5pm
"Update" Search Retargeting: The Must-Have Media Tactic For Q4 [link]
@AwesomeSEM » 03 Oct '12, 5pm
[link] Search Retargeting: The Must-Have Media Tactic For Q4 [link] #SEM (retweet?)
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Search Retargeting: The Must-Have Media Tactic For Q4: As we rapidly enter the busiest period... [link] #internetmarketing
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