AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

Ran Harnevo, who leads The AOL On Network, made a surprise announcement on the AOL Blog at the beginning of New York Advertising Week. He said, “Our entire original video content library will be distributed across 22 curated channels and monetized on YouTube.” He added, “Viewers will be able to enjoy nearly 20,000 videos from their favorite AOL brands like The Huffington Post, TechCrunch and Moviefone; original series Beyond the Battlefield and Little Women, Big Cars; and vertical content on topics Style and Home. Ad sales will be handled by AOL's sales team, opening up a new revenue stream for the company and delivering a significant amount of brand-safe inventory for advertisers.” As Harnevo pointed out, this is “very significant news.” According to comScore’s Video Metrix for August 2012, YouTube's parent company, Google, and AOL are the two largest video content proper...

Full article: http://searchenginewatch.com/article/2214481/AOL-Puts-Ent...

Tweets

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AOL announces to displays their entire original video content library on 22 curated YouTube channels [link]
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AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels (Searchenginewatch - 352 retweets) [link]
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