Google: Merchant Tools, Product Data The Focus For Google Shopping In Q4

Google Shopping has had lots of bumps transitioning to a paid model but lots of changes are in store for the rest of 2012 and 2013. Merchant tools and product data are key focal points for Google in the coming months, as well as enhancing the user experience on the shopping platform. Last week, we talked to Jon Venverloh (agency expert) and Vineet Buch (product manager) from the Google Shopping team about latest changes to the program and what to expect in the future. Adoption Issues One of the biggest issues Google admits is helping retailers understand the benefits of a paid Google Shopping. Instead of trying to backwards-engineer a little known product data algorithm, Google says, retailers now have a more democratic auction-based platform to drive more consistent traffic to their webstores. It makes sense. Google consistently ranked as the #1 source of traffic and in t...

Full article: http://searchengineland.com/google-merchant-tools-product...

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