03 Oct '12, 11am

Why Quality Score is One of the Least Important AdWords Metrics

Why Quality Score is One of the Least Important AdWords Metrics

Google uses quality score not to tease or torture advertisers, but to maximize its profit on every single search. When you understand this underlying motivation, you realize that little tricks to improve quality scores aren’t going to work, at least not for long. If you want stellar account quality, create campaigns that make Google money today and don’t endanger their business tomorrow. The biggest contributing factor to quality score, by far, is click-through rate. Which stands to reason: more clicky, more money for Google. (The one exception is a quality score of 2 or less, which reflects a landing page or website that Google finds objectionable, and a risk to its business model. I want to make it clear that we’re not talking about that kind of poor quality score in this discussion.) Keyword quality score is graded on a curve, relative to other advertisers bidding on th...

Full article: http://searchenginewatch.com/article/2214161/Why-Quality-...

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