03 Oct '12, 9am

How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics

How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics

If you use Google Analytics, you know it tracks visitors to your website, the number of pages they viewed, bounce rate and various other metrics. Using Google Analytics, you can determine most popular pages on your site, the pages by which people most commonly enter your site, and the various pages you set as goals for visitors to complete. What Google Analytics doesn't measure is file downloads. So what happens if one of your goals is to have a visitor to your site download a file, such as a PDF? There are two key methods of tracking non-HTML file downloads. You can choose to track the download as an event or as something called a virtual pageview . Both choices require you to manually call the tracking code via some in-line JavaScript. Using Events Events are built-in to Google Analytics. Simply call your code and Google tracks it in the event. The trackEvent code needs ...

Full article: http://searchenginewatch.com/article/2214166/How-to-Measu...

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