How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics

If you use Google Analytics, you know it tracks visitors to your website, the number of pages they viewed, bounce rate and various other metrics. Using Google Analytics, you can determine most popular pages on your site, the pages by which people most commonly enter your site, and the various pages you set as goals for visitors to complete. What Google Analytics doesn't measure is file downloads. So what happens if one of your goals is to have a visitor to your site download a file, such as a PDF? There are two key methods of tracking non-HTML file downloads. You can choose to track the download as an event or as something called a virtual pageview . Both choices require you to manually call the tracking code via some in-line JavaScript. Using Events Events are built-in to Google Analytics. Simply call your code and Google tracks it in the event. The trackEvent code needs ...

Full article: http://searchenginewatch.com/article/2214166/How-to-Measu...

Tweets

@thomcraver » 11 Oct '12, 4pm
RT @joemanier: I've been using event tracking for a few months now and love the insight it gives! @thomcraver [link] via @sewatch
@joemanier » 11 Oct '12, 2pm
I've been using event tracking for a few months now and love the insight it gives! @thomcraver [link] via @sewatch
@FreemanSetrana » 09 Oct '12, 5pm
Check out these tips on how to use Google Analytics to better track file downloads on the site you manage. - [link]
@scollaborations » 08 Oct '12, 6pm
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics-Search Engine Watch (#SEW) [link]
@NetSpeakDesign » 04 Oct '12, 3pm
Very useful! - How to Measure File Downloads Using Events & Virtual Pageviews in Google #Analytics @thomcraver [link] @sewatch
@Maude2711 » 04 Oct '12, 11am
Comment mesurer le téléchargement de fichiers en utilisant le #trackEvent et #trackPageview de #Google #Analytics [link]
@vision82 » 04 Oct '12, 9am
How can track download or other page event [link] #GA
@SebastiaanHu » 04 Oct '12, 7am
Basic but still interesting | How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link]
@analyticsdennis » 03 Oct '12, 9pm
Reading: How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics - Search Engine Watc... [link]
@aviemorebiz » 03 Oct '12, 4pm
Focus on Website Conversion | How to Measure File Downloads Using Events & Virtual Pageviews in #GoogleAnalytics [link] #SEO
@InFineMedia » 03 Oct '12, 2pm
RT @amalik: RT @amalik: Reading : How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link]
@SwishDigital » 03 Oct '12, 2pm
How to Measure File Downloads Using Events & Virtual Pageviews in #Google #Analytics - [link] - #swishdigital
@ozeo_ » 03 Oct '12, 1pm
RT @metriplica: How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link] #webanalytics
@BredaMcEnaney » 03 Oct '12, 1pm
RT @AzamCorry: RT @AzamCorry: How to Measure File Downloads Using Events & Virtual Pageviews in #Google Analytics [link]
@amalik » 03 Oct '12, 1pm
Reading : How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link]
@socialicia » 03 Oct '12, 12pm
RT @toprank: RT @toprank: How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics - @thomcraver [link]
@LandingPageTips » 03 Oct '12, 11am
Landing Page tip: How to Measure File Downloads Using Events & Virtual Pageviews in Google ... [link] by @SEwatch @Tim_Ash
@KarlRibas » 03 Oct '12, 11am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link] #internetmarketing
@PopsharedSearch » 03 Oct '12, 10am
How to Measure File Downloads Using Events and Virtual Pageviews in Google Analytics (Searchenginewatch - 189 retweets) [link]
@metriplica » 03 Oct '12, 10am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link] #webanalytics
@Camseo » 03 Oct '12, 10am
via @CamSEO How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link] [link]
@SearchXcel » 03 Oct '12, 10am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics: If one of y... [link] #SEO #searchxcel
@FrankSanchez » 03 Oct '12, 10am
You might like this How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link]
@mspmedia » 03 Oct '12, 10am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link] #socialmedia
@MinedAnalytics » 03 Oct '12, 10am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics: If one of... [link] #ITNews #Analytics
@NavalK_SEOPPC » 03 Oct '12, 10am
#SearchMarketing How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link]
@AwesomeSEM » 03 Oct '12, 10am
[link] How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link] #SEM (retweet?)
@ukmkamu » 03 Oct '12, 10am
info SEO : How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link] #UKMKamu
@semnomic » 03 Oct '12, 10am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics: If one of your... [link] #searchengine
@ppcbot » 03 Oct '12, 10am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link] #adwords
@beansocial » 03 Oct '12, 10am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics: If one of your go... [link] #occupysew
@redactielinks » 03 Oct '12, 9am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link] #seo #redactielinks
@SEOLinkTagstic » 03 Oct '12, 9am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link] #seo #sem #serps
@AlejandraAlba16 » 03 Oct '12, 9am
RT @azumaquero: RT @azumaquero: How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics #fb [link]
@azumaquero » 03 Oct '12, 9am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics #fb [link]
@dw4everz » 03 Oct '12, 9am
int.SEOnews: How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link]
@USAWebConcepts » 03 Oct '12, 9am
News: How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics: If one ... [link] #MA, #smallbiz
@SeoKungFu » 03 Oct '12, 9am
RT @SEOdojo: RT @sewatch How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link]
@lerouxantoine » 03 Oct '12, 9am
#VeilleSEO EN : How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics: If one of yo... [link]
@SeanHerndon » 03 Oct '12, 9am
News: [link]
@SeanAnthony411 » 03 Oct '12, 9am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics: If one of ... [link] #research #online
@SeanHerndon » 03 Oct '12, 9am
News: How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics: If... [link] #affiliate, #online
@dock29 » 03 Oct '12, 9am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link] @dock29
@soshableweb » 03 Oct '12, 9am
#SEO How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link] #onlinemarketing
@AleDreo » 03 Oct '12, 9am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics by @thomcraver [link] #etec_seo
@browsemasters » 03 Oct '12, 9am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics If one of your goals is to have a [link]
@octusIM » 03 Oct '12, 9am
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link] Thom Craver
@soggydave » 03 Oct '12, 9am
Search Engine Watch: How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics [link] #seo
@pcguys » 03 Oct '12, 9am
Search Engines - How to Measure File Downloads Using Events & Virtual Pageviews in Google A... [link] [link]
@leeoufcbrooker » 03 Oct '12, 9am
This Just In... How to Measure File Downloads Using Events & Virtual Pageviews in Google… [link]