01 May '16, 11am

This Month In #ContentMarketing: April 2016 by @dantosz

This Month In #ContentMarketing: April 2016 by @dantosz

The life cycle of a marketing practice (by this I mean SEO, content marketing, social media marketing, etc.) tends to look something like this: “This is a new thing! You should do it! All the cool kids are doing it!” “Do ALL THE THINGS in this practice. This is the next Facebook/SEO/super cool thing.” “Well…that was a thing. I think it is dying now. Read five other articles about how this practice doesn’t work.” “This has been around for a while, but we’ve been doing it all wrong.” “Things keep changing. Here’s what you need to know.” Content marketing as a medium has grown in the last few years, as marketing practices are wont to. No real big surprise. But it is finally starting to mature. We’re no longer floundering around in the dark churning out mountains of content to see what Google will hate the least. At this point we’ve learned, as Joe Pulizzi of Content Marketing...

Full article: https://www.searchenginejournal.com/month-content-marketi...

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