30 Apr '16, 4pm

How To Apply #Neuroscience Principles To Your Landing Pages

Companies mention their return policy even before there’s the need for a customer to consider returning a product. It’s especially important to avoid mentioning this close to any “buy now” button on a landing page. In all the tests I’ve run, doing so has decreased conversions by 10 percent to 30 percent. I recommend focusing on other unique selling propositions like shipping offers and selection delivery time to prove your company’s credibility. When companies talk about their privacy policy from the get-go, they plant the seed in the potential customers’ minds that they should be concerned. So folks are not spooked, try not to mention this too early in your engagement and definitely not next to your call to action. I’d also play up other credibility indicators on a page like testimonials, SSL certificates and social media icons.

Full article: http://searchengineland.com/apply-neuroscience-principles...

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Onsite SEO Tip – Different Keywords for Different Pages https://t.co/RITFIjEU7M

Onsite SEO Tip – Different Keywords for Differe...

brickmarketing.com 01 May '16, 12pm

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