30 Apr '16, 11am

#Marketing

#Marketing

For non-ecommerce websites, expanding the site’s overall size, number of pages and the amount of quality content on offer can be a difficult task. This often means having expansive blogs, forums and investing in some kind of industry newsroom or external PR/content production agency to help create enough unique content to keep Google (and visitors) satisfied. By contrast, ecommerce sites have a large number of product pages. This attribute gives size by default and often provides a natural structure for the site’s overall architecture. The curse comes in the form of workload. If you do have hundreds of thousands of products in your catalogue, there’s a lot of pages to optimize – so much so that even figuring out where to start can be daunting. For retailers selling products also available elsewhere on the web, you can’t risk simply copying and pasting information provided ...

Full article: https://www.wordtracker.com/blog/4-easy-tips-for-creating...

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