30 Apr '16, 11am

5 Lessons from Brands Using Twitter to get Followers and Boost Business

5 Lessons from Brands Using Twitter to get Followers and Boost Business

Chartered Management Institute is the only chartered body in the UK that awards management and leadership qualifications. The primary use for this account is to promote CMI’s management and leadership qualifications and research campaigns. Their account shows a mix of promotional tweets, news stories, replies and retweets. Here is an example of one of their news story tweets. Here they’ve included a link to the Huffington Post on a relevant news story to their brand. By hashtagging relevant keywords such as ‘Leadership’ and ‘Management’ it means that when anyone else searches for these terms this article will come up in their search results. This is an example of one of CMI’s promotional tweets. Looking through their timeline they don’t send out many of these, which means they’re engaging with their followers rather than constantly sending out their message. As you can see...

Full article: http://www.receptional.com/blog/5-lessons-brands-using-tw...

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