29 Apr '16, 9pm

Maximizing your mobile impact

Whenever people talk about mobile search, one of the first things that always comes to mind is location, location, location. Since mobile phones are… well, mobile, these devices open up opportunities to target consumers who may otherwise have been hard to reach. Proximity According to a Consumer Barometer Survey, 82 percent of smartphone users utilize search engines to look for a local business . This is evidenced by the growing number of searches containing “near me,” as shown in the graph below. According to Google’s internal data, 88 percent of “near me” searches happen on a mobile phone . Because of this, there’s an opportunity to leverage mobile phones to bring people in-store. Consider setting up campaigns with a hyper-targeted radius around brick-and-mortar locations and bidding up the mobile modifiers. You can also use a lot of different lists to be more specific a...

Full article: http://searchengineland.com/maximizing-mobile-impact-2480...

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Maximizing your mobile impact

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