29 Apr '16, 8pm

What Are Google AdWords Sitelinks?

Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Before we dive too far in, let’s take a look at what these sitelinks look like. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser. Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. The following is an example of Sitelinks being utilized on a Search Network ad: Why should advertisers...

Full article: https://www.portent.com/blog/ppc/what-are-google-adwords-...

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