29 Apr '16, 2pm

The #1 Reason Why Position #1 Doesn’t Matter: As the layout of search engine results pages continues to chang...

That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute. The screen shot below shows what Google refers to as a featured snippet , also known as a direct answer . (It’s also one I searched recently when baking, realizing I forgot to buy self-rising flour and hoping I wouldn’t have to go back to the store. Anyway, moving on… ) As you can see, the direct answer information is displaying above the initial search result. I don’t even have to click on the link to find the answer I need. I’m able to see that if I pull the baking powder and salt out of the cupboard, I can save myself a trip to the store. While this is great for the end user, it means that MyRecipes.com provided me the information I needed, but I never visited their site. In many instances, however, the consumer is...

Full article: http://searchengineland.com/1-reason-position-1-doesnt-ma...

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