29 Apr '16, 11am

Five of the most interesting SEM news stories of the week

Mother’s Day is coming soon! And to celebrate Yahoo has released a report on consumer search insights revealing important trends about Mother’s Day shopping and summer travel plans. Let’s hope they also ordered some nice flowers too. 1 in 6 shoppers plan to spend more money on this year’s gift, and they are open to trying new brands in order to find the perfect gift. 52% of shoppers surveyed said that they will likely compare prices from multiple retailers on the same products before making a purchase. DIY presents are becoming more popular. More than 15 million searches about Mother’s Day showed that consumers search search for “images,” “quotes,” “poems,” “cards,” and other creative ideas. Online advertising was the top source for influencing family vacations and online ads are more influential than TV ads. When asked what motivated their travel decisions, more than 50% ...

Full article: https://searchenginewatch.com/2016/04/29/five-of-the-most...

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