29 Apr '16, 10am

How to Get People to Click on Your Pop-ups by @ab80

The Latest on Mobile Marketing: Marin's Benchmark Report In the current world of performance marketing, mobile is king, across channels and devices. By the end of the year, mobile ads will account for over half of all digital spend, overtaking desktop. It is more critical than ever for marketers to understand this landscape and capitalize on it. Get the report today . The word is, pop-up ads are almost universally hated. In the Asia-Pacific region specifically, HubSpot found that pop-ups are one of the three most disliked forms of advertising, along with telemarketing calls and auto-play videos. The IAB Ireland is warning advertisers to minimize their use of pop-up ads, because they’re so annoying that they are most likely to drive consumers to install ad-blocking software. In the United States, according to Alanna Gombert, deputy GM of the IAB Tech Lab and VP of Technolog...

Full article: https://www.searchenginejournal.com/get-people-click-pop-...

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