02 Oct '12, 7pm

Make better decisions in AdWords with your Google Analytics data: If you’re already using Google Analytics, you ...

If you’re already using Google Analytics , you know how useful it can be to help you make better decisions and improve your online marketing. Now, we’re making it possible to use your Google Analytics data right in AdWords. After setting up AdWords to import your Google Analytics data , you’ll have access to Bounce Rate, Pages Per Visit, and Average Visit Duration columns directly in the AdWords interface. With more performance data available right where you’re managing your campaigns, you can make better informed decisions and improve your AdWords ROI. Using your Google Analytics data With Google Analytics you can find insights that matter , including how visitors arrive at your website, how they use it, and how you can keep them coming back. Here are some ways you can take advantage of the new Google Analytics data available in AdWords to improve your results. Attract mo...

Full article: http://adwords.blogspot.com/2012/10/make-better-decisions...

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