02 Oct '12, 8pm

Making Your Site Sticky For Both Search & Social Users

Make it easy to find and follow you. First and foremost, you’ll need your social icons to be prominently displayed on your site, so potential social joiners can easily find and follow your accounts (bonus points if they’re prominent and uniquely integrated into your design ). Let your audience get lost in your content. Ever go to a site to read one article and, an hour later, you find you’re still on the same site? These sites have an Alice-in-Wonderland rabbit hole effect: once you get sucked in, it’s infinitely harder to leave (just one more Buzzfeed/Cracked.com/The Oatmeal/The Onion article…). The key factor here is to stock your site with well-written, engaging, must-read/must-see content. Without it, your audience won’t care enough to read more. However, it’s also crucial to provide plenty of rabbit holes to fall down: link internally to further related content, offer...

Full article: http://searchengineland.com/making-your-site-sticky-for-b...

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