28 Apr '16, 6pm

Spotlight on Attribution 360, part of the Google Analytics 360 Suite

Spotlight on Attribution 360, part of the Google Analytics 360 Suite

Digital Attribution helps you combine and interpret siloed data sources, apply data-driven attribution modeling, and optimize your digital marketing mix. Rather than using a limited first-touch, last-touch, or arbitrary rules-based model, Digital Attribution awards the appropriate credit to each and every touchpoint on the customer journey. Marketing Mix Modeling adds a top-down, aggregated view of performance across all channels, including media such as radio, television, print, out-of-home, and digital. You’ll also get insights into how external factors such as economic conditions, seasonality, and competitive actions impact your marketing efforts. TV Attribution helps business relying on TV to build awareness and demand to integrate digital and broadcast data and understand their cross-channel performance. Down-to-the-minute TV ad airings data is analyzed alongside digi...

Full article: http://analytics.blogspot.com/2016/04/your-marketing-stra...

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