28 Apr '16, 7pm

Executing a Successful Local PPC Strategy

Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. Budgets might be extremely tight and every penny needs to count, especially for small businesses. So, how do you execute a winning local PPC strategy when there’s such little room for error? Well, we’ve got an answer for you and it’s easier than you think. In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes. Radius Targets Are the Ke...

Full article: https://www.portent.com/blog/ppc/executing-successful-loc...

Tweets

from @NamePros

namepros.com 28 Apr '16, 9am

Have you ever thought about what your domaining strategy is? Buy in when the price is low and sell as the price goes up? I...

Trend observation: branded PPC ads getting more...

searchengineland.com 27 Apr '16, 2pm

Since the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digit...

#SecDef Carter details U.S. strategy to accelerate #ISIL’s defeat https://t.co/prHLogeHLa

#SecDef Carter details U.S. strategy to acceler...

centcom.mil 29 Apr '16, 6pm

Secretary of Defense Ash Carter provides testimony to the Senate Armed Services Committee on counter-Islamic State of Iraq...

Building Successful PPC: Structuring your Googl...

portent.com 08 May '16, 5pm

This post is the first in a six-part series written by Portent’s small business team outlining the fundamentals of buildin...

@pbmarcano What about local DNS

namecheap.com 30 Apr '16, 1am

We welcome your comments, questions, corrections and additional info relating to this article. Your comments may take some...

Proven Strategies to Convert More PPC Leads to Customers

Proven Strategies to Convert More PPC Leads to ...

verticalmeasures.com 30 Apr '16, 12am

Digital marketing agency, Vertical Measures, releases 10-page guide to help businesses track their revenue from pay-per-cl...

5 Critical Tips for PPC Success for Small Busin...

portent.com 04 May '16, 3pm

Small business owners are typically on a tight budget with every dollar accounted for. It is imperative that advertisers s...

#running #runchat

#running #runchat

saltyrunning.com 02 May '16, 9am

Of course, within a large group of athletes there were many different schools of thought. For winner Tara Welling , since ...

Collaboration with a local Education chain. Bringing in experts from the various disciplines.

Collaboration with a local Education chain. Bri...

oncoffeemakers.com 01 May '16, 4am

Dr Lek is currently Lecturer at School of Computing, National University of Singapore. He graduated with Bachelor of Compu...

Get off the Beaten Path in Singapore and Live Like a Local

Get off the Beaten Path in Singapore and Live L...

mappingmegan.com 29 Apr '16, 12am

Get off the Beaten Path in Singapore and Live Like a Local Ask anyone who hails from Singapore and they will probably tell...

First Solar's Surprising Strategy Switch

altenergystocks.com 02 May '16, 9am

CdTe and crystalline manufacturer and project developer First Solar (FSLR ) announced positive results for Q1 as well as a...