Google Warns of Upcoming Exact Match Domain Algorithm Change

Late last week, Google’s head of webspam Matt Cutts announced a “small,” upcoming algorithm change meant to reduce the amount of low quality exact match domains in search results. Exact match domains contain keywords that exactly match the search query. Cutts also tweeted, “New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.” The only thing surprising about the announcement is that it’s taken this long for Google to make the change. Bill Slawski wrote an excellent post on a patent for a method of detecting commercial queries , secured by Google in October 2011. The patent application describes the exact match domain problem: ...a company may attempt to “trick” the search engine into listing the company’s web site more highly. For example, if the search engine gives greater weight in ranking results to wor...

Full article: http://searchenginewatch.com/article/2214115/Google-Warns...

Tweets

@bogdanmogo » 26 Oct '12, 1am
RT @brandbucket: Google's algorithm change gives brandable domains a leg up: [link]
@sevenatomsbuzz » 24 Oct '12, 4pm
Another way in which Google keeps evolving… [link]
@klei_ber » 23 Oct '12, 5pm
Saw this coming and franklky, it's kinda releiving for me | Google Warns of Exact Match Domain Algorithm Change [link]
@CSCInteractive » 15 Oct '12, 11pm
RT “@RayMFeeney: Google Warns of Upcoming Exact Match Domain Algorithm Change by @MirandaM_EComm [link] via @sewatch”
@PKItoday » 15 Oct '12, 1am
When deciding on your domain name consider changes "exact match domain" algorithm updates may have on search results. [link]
@joanstewart1 » 13 Oct '12, 1pm
Discussion now 'Google Exact Match Domain Name upcoming algorithm change' on [link] [link]
@utenjm » 12 Oct '12, 12pm
RT @ChrysalisCEO: Google Warns of Upcoming Exact Match Domain Algorithm Change by @MirandaM_EComm [link] via @sewatch
@bibear » 11 Oct '12, 2pm
C'est impressionnant le niveau de précision de l'algo Google! Google Warns of Exact Match Domain Algorithm Change [link]
@eppand » 10 Oct '12, 7pm
Exact match domain sites with low quality content. Google says "No, No" with an algorithm change [link]
@webconsultancy » 10 Oct '12, 8am
Google Warns of Upcoming Exact Match Domain Algorithm Change by @MirandaM_EComm [link] via @sewatch #emdupdate
@AmyStorey » 09 Oct '12, 1pm
Have SEOs rushed to change domains? Doubt it. "Google Warns of Upcoming Exact Match Domain Algorithm Change" [link]
@broadcast2world » 09 Oct '12, 5am
RT @KristaLariviere: Google Warns of Upcoming Exact Match Domain Algorithm Change by @MirandaM_EComm [link] via @sewatch
@jhdemicco » 08 Oct '12, 4pm
RT @demicco: RT @demicco: Google Warns of Upcoming Exact Match Domain Algorithm Change [link]
@njubrey » 08 Oct '12, 3pm
RT @yoast Google Warns of Upcoming Exact Match Domain Algorithm Change [link] #SEW fantastic news for every one
@Webs9Romania » 08 Oct '12, 1pm
#Google va lansa o nouă schimbare de #algoritm care va afecta website-urile cu domenii bogate în cuvinte cheie --> [link] #SEO
@websnine » 08 Oct '12, 1pm
Another #Google #Algorithm #Change coming up, that will affect Exact Match Domains --> [link] #SEO #OnlineMarketing
@twilli2861 » 06 Oct '12, 2pm
RT @Bill_Simmel: RT @Bill_Simmel: Very Meaningful--> "Google Warns of Upcoming Exact Match Domain Algorithm Change" [link] #seo #markettng
@Bill_Simmel » 06 Oct '12, 1pm
Very Meaningful--> "Google Warns of Upcoming Exact Match Domain Algorithm Change" [link] #seo #markettng
@EveGersich » 06 Oct '12, 1pm
Low quality EMD's about to get spanked, starting with commercial keywords. [link] #SEO #SEwatch #google
@ecano2010 » 06 Oct '12, 9am
[link] Google announces a “small" algorithm change to reduce low quality exact match domains in search results #SEO
@Bjarni » 06 Oct '12, 5am
Once again [link]
@RossBeard » 06 Oct '12, 2am
Anyone suffer some loses with this latest seo update? Exact Match Domain Algorithm Change @MirandaM_EComm [link] v
@scotty703 » 06 Oct '12, 1am
Whoops! @therealdiff @ronmorrison @fletcherva Google Warns of Upcoming Exact Match Domain Algorithm Change [link]
@Gabrilangner » 05 Oct '12, 10pm
RT @carLangner: RT @carLangner: Google Warns of Upcoming Exact Match Domain Algorithm Change [link] / a ver si es ciertoo #SEO
@carLangner » 05 Oct '12, 8pm
Google Warns of Upcoming Exact Match Domain Algorithm Change [link] / a ver si es ciertoo #SEO
@steve_e » 05 Oct '12, 3pm
Google Warns of Upcoming Exact Match Domain Algorithm Change [link] Can see this affecting some travel websites!
@reverbstudios » 05 Oct '12, 3pm
Soon to be gone are the days of ranking high for a search just by buying the search term in domain form. Shit. [link]
@BigTableCreativ » 05 Oct '12, 2pm
Maybe we'll get less people actually looking for tables! Google Warns of Upcoming Exact Match Domain Algorithm Change [link]
@Toon » 05 Oct '12, 2pm
Any domainers noticed effects of this small Google dance on their 'exact domain' ranking in SER? [link]
@InfinitiSol » 05 Oct '12, 2pm
RT @yoast: Google Warns of Upcoming Exact Match Domain Algorithm Change [link] #SEW
@DeeOBrienDublin » 05 Oct '12, 1pm
RT @irishonlinepro: RT @irishonlinepro: Google Warns of Upcoming Exact Match Domain Algorithm Change by @MirandaM_EComm [link] via @sewatch
@tollhous3 » 05 Oct '12, 1pm
thanks for the heads up! - Google Warns of Upcoming Exact Match Domain Algorithm Change by @MirandaM_EComm [link] via @sewatch
@UKSEOSpecialist » 04 Oct '12, 6pm
Yet another algorithm change implemented by Google to push advertisers back to AdWords [link]
@SEOBounty » 04 Oct '12, 3pm
Possible Google algorithm change?? Check it out. [link]
@PeteMatthew » 04 Oct '12, 12pm
@jochague Not sure if this might be your problem or not: [link]
@TheClaredotcom » 04 Oct '12, 8am
“@stonetemple: Google Warns of Upcoming Exact Match Domain Algorithm Change [link]" web masters take note #technews
@seotweetz » 04 Oct '12, 7am
RT @marinitaseo: RT @marinitaseo: Google Warns of Upcoming Exact Match Domain Algorithm Change by @MirandaM_EComm [link] vía @sewatch #SEO
@lutrov » 04 Oct '12, 1am
Google warns of upcoming exact match domain (EMD) algorithm change: [link] RT @netsolau #biz
@hectormainar » 03 Oct '12, 10pm
Parece que la coincidencia exacta de keywords en el dominio va a perder peso en SEO: [link]
@EricaHakonson » 03 Oct '12, 8pm
Upcoming Exact Match Domain Google Algorithm Change - Low Benefit for Commercial Keyword Domains [link] via @sewatch #seo #sem
@JimWatson9 » 03 Oct '12, 7pm
RT @SEOChester: RT @SEOChester: Google - Exactly What Was 'Warned', Why All The Fuss?! _> [link] #EMD #SEO @sewatch by @MirandaM_EComm ...
@SEOChester » 03 Oct '12, 7pm
Google - Exactly What Was 'Warned', Why All The Fuss?! _> [link] #EMD #SEO @sewatch by @MirandaM_EComm <_ Gd comments section!
@ewebers » 03 Oct '12, 7pm
Warnings shared as Google hints at Exact Match Domain Algorithm Change [link] via @sewatch
@socratesmaura » 03 Oct '12, 7pm
"Head of webspam" LOL -- Google Warns of Upcoming Exact Match Domain Algorithm Change by @MirandaM_EComm [link] via @sewatch
@PauleyCreative » 03 Oct '12, 7pm
RT @neilpatel: Google Warns of Upcoming Exact Match Domain Algorithm Change [link]
@seotweetz » 03 Oct '12, 7pm
RT @LunaMetrics: RT @LunaMetrics: #Google Warns of Upcoming Exact Match Domain Algorithm Change [link] via @sewatch #seo
@sewatch » 03 Oct '12, 6pm
@SimonAtStorm @SEOmoz EMD: [link]
@valch » 03 Oct '12, 6pm
[link] via @sewatch
@ljcrest » 03 Oct '12, 6pm
GET READY! #Google Warns of Upcoming #Exact #Match #Domain #Algorithm Change by @MirandaM_EComm [link] via @sewatch
@ngrodesky » 03 Oct '12, 6pm
Not sure what this means...Google Warns of Upcoming Exact Match Domain Algorithm Change by @MirandaM_EComm [link] via @sewatch