28 Apr '16, 3pm

Google Shopping ads so hot right now: the meteoric rise of PLAs

optimizing product feeds to meet and exceed all of Google’s requirements. keeping feeds up-to-date in terms of product selection, availability and pricing. structuring Shopping campaigns intelligently to bid products and manage negatives effectively. using negatives and campaign priorities to segment campaign traffic by query type, such as forcing all brand traffic to a single campaign to bid this traffic differently from non-brand traffic. using a smart bidding platform capable of bidding products and devices to efficiency targets. timely management of any feed errors or other advertising violations; a disapproved text ad/keyword might shut down some text ad spend, a disapproved feed will shut down your entire PLA program. Consistent search term report monitoring to inform negative keyword additions and guide structural campaign changes to help funnel queries to the most ...

Full article: http://searchengineland.com/google-shopping-ads-so-hot-ri...

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