28 Apr '16, 3pm

Leverage Seasonal Search Trends to Deliver the Right Content at the Right Time

Leverage Seasonal Search Trends to Deliver the Right Content at the Right Time

for the Tennessee Smoky Mountains. A piece of content like this map is evergreen because it contains information that will be relevant to people year after year, but of course it will need new data each year. People are not interested in fall foliage data for past years, so Smoky Mountain’s best approach to this content would be to implement two tactics: 1) update it each year to contain up-to-date information 2) Leave it under the existing URL so that Google is not introduced to the new page each year. By taking this approach, Smoky Mountains will be able to build compounding authority with search engines year after year.

Full article: http://www.seerinteractive.com/blog/leverage-seasonal-sea...

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