28 Apr '16, 2pm

Is your brand prepared for voice search? 3 steps to get the conversation started

Alexander Supertramp / Shutterstock.com Whether you work in SEO or PPC, you’ve likely noticed a new trend emerging in your search reports: a rise in longer-tail searches and question-based search phrases. The likely culprit? Voice input. Voice search is easier than text input; we all know this. We can speak something much more naturally than we can type it. Most of us are looking for a fast fix or a way to make multi-tasking more efficient, and conversational user interfaces fit that bill perfectly. Whether we want to ask Alexa to clarify a recipe while cooking, ask Siri for directions while driving or run quick searches during the commercial breaks when second-screening, we’re all getting increasingly comfortable using voice search and digital personal assistants. Take a look at the rapid adoption rates that Search Engine Land reported on back in December: The vast majori...

Full article: http://searchengineland.com/is-your-brand-prepared-for-vo...

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