02 Oct '12, 4pm

Google Shopping: transition update and new functionality in time for the holidays: Over the last 4 months, Googl...

Google Shopping: transition update and new functionality in time for the holidays: Over the last 4 months, Googl...

, Google Shopping has been moving to a commercial model built on Product Listing Ads. One of the reasons we decided to make this transition was to get better data from merchants in order to build a better shopping experience for users. We are very pleased with the participation from retailers in our new model and many are starting to report success . Starting on October 17, Google Shopping results in the US will come only from merchants who are Product Listing Ads advertisers. We will be ranking these results based on relevance, with bidding as an additional factor. The ranking of natural search results on Google.com will not change. Help for the Holidays For merchants who have not yet made the transition, it’s not too late to get your products on Google Shopping and optimized in time for the holiday season. You can do so by signing up for Product Listing Ads; please visit...

Full article: http://adwords.blogspot.com/2012/10/google-shopping-trans...

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