28 Apr '16, 12pm

Unskippable Six Second Ads Coming to YouTube by @SouthernSEJ

Unskippable Six Second Ads Coming to YouTube by @SouthernSEJ

Google is rolling out a new ad format for YouTube which will be short and unskippable. Google is calling me these ad units “Bumper” ads and they will appear just before videos that you watch on your phone or tablet. “Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video… That’s why today we’re announcing Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis.” The new ad unit is expected to roll out in May and will be so short that you Google will not allow you to skip them. At six seconds in length, you may not even be quick enough to skip them if the option was available. By comparison, a long-form video allows you to skip after five seconds, so at six seconds Google is not asking people to stretch their attention spans too far. Does that mean we won’t see the usual pre-roll longer for...

Full article: https://www.searchenginejournal.com/unskippable-six-secon...

Tweets

New YouTube ad format will bring unskippable ads

soyacincau.com 27 Apr '16, 5am

The new ad format was announced through an Adwords blog where they will be replacing the current style of full-length ads....

I liked a @YouTube video

youtube.com 28 Apr '16, 5am

Learn more You're viewing YouTube in English (US) . You can change this preference below . Learn more You're viewing YouTu...

Google AdSense Page-Level Ads: Anchor Ads & Vig...

seroundtable.com 28 Apr '16, 12pm

Optimized ads that show when they’re likely to perform well and provide a good user experience. One-time set-up that only ...

SearchCap: Google maps controls, shopping ads &...

searchengineland.com 28 Apr '16, 8pm

Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Go...

I liked a @YouTube video

youtube.com 02 May '16, 2am

THANKS TO ALL THE SELLERS BELOW https://twitter.com/CHROMEKING https://twitter.com/theprivatestock http://heatkickscentral...

"MINAH WORK" (Work Rihanna Parody Singapore)

youtube.com 01 May '16, 4am

Learn more You're viewing YouTube in English (US) . You can change this preference below . Learn more You're viewing YouTu...

Google AdSense Ads With Format Errors?

seroundtable.com 02 May '16, 11am

There is a thread at WebmasterWorld where an AdSense publisher posted a screen shot of the AdSense ads on his site being f...

Built for mobile: Bumper ads drive incremental ...

adwords.blogspot.com 26 Apr '16, 1pm

Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video . Even in the livi...

#CalvinKlein’s New Performance Ads Will Inspire...

WardrobeTrendsFashion.com 02 May '16, 4am

Etam’s Spring Swim Styles Go Beyond the Beach Rosie Huntington-Whiteley Flaunts Her Legs for Moroccanoil Calvin Klein’s Ne...

Ford CEO Mark Fields confirms 200-mile electric...

greencarreports.com 28 Apr '16, 7pm

John Voelcker 248 views Apr 28, 2016 Follow John Add to circle Grille - 2016 Ford Focus Electric 5dr HB Enlarge Photo What...

In new test for Google text ads, headlines are ...

searchengineland.com 26 Apr '16, 5pm

Hot on the heels of removing text ads from the right rail of the search results on desktop, Google is beginning to test a ...