02 Oct '12, 2pm

What You Need to Know About Google’s Sitelink Policy Update

Have you checked your sitelinks lately? You probably should. Google will soon be enforcing an existing policy regarding sitelink usage . The policy states that each sitelink within a campaign needs to link to a unique landing page/content on your site. In a recent announcement , Google mentions that they have noticed an elevated number of sitelinks all going to the same landing page and this is impetus for actively imposing this policy. What Does This Mean Right Now? This policy will be enforced on new sitelinks and any sitelinks that are changed/edited and require a review from Google. Existing sitelinks (and those that are not edited anytime soon) will be reviewed in the coming months. Google doesn’t provide an exact date on when they will review existing sitelinks, but you should just go ahead and start adhering to this policy now to make life easier. There is nothing w...

Full article: http://searchenginewatch.com/article/2213761/What-You-Nee...

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