27 Apr '16, 10am

Prominence as a New Local SEO Ranking Signal

by BrightLocal found that 50% of mobile users prefer using a mobile browser to a mobile app. So, having a mobile-friendly site, AMP-optimized pages, and engaging content (especially with Google Posts), allows users to engage with you without visiting your site. You want to prepare users with as much consistent and accurate information about your brand as you can before they interact with your website. It’s essential to dedicate time to creating AMP pages, Google Posts, and any other new mobile tricks Google comes up because this is what Google will display first in the mobile local search results, no matter how optimized your mobile-friendly website is.

Full article: https://www.searchenginejournal.com/local-prominence-affe...

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