26 Apr '16, 6pm
Google's Reasonable Surfer Patent Updated
As I pointed out in my original post about the Reasonable Surfer patent, it changes the amount of PageRank that might flow through a link based upon different features associated with a link. If a link is in the main content area of a page, uses a font and color that might make it stand out, and uses text that may make it something likely that someone might click upon it, then it could pass along a fair amount of PageRank. On the otherhand, if it combines features that make it less likely to be clicked upon, such as being in the footer of a page, in the same color text as the rest of the text on that page, and the same font type, and uses anchor text that doesn’t interest people, it may not pass along a lot of PageRank.