01 Oct '12, 11pm

An update on ad rotation options: Back in June, we responded to feedback about changes to how ad rotation works

Back in June, we responded to feedback about changes to how ad rotation works in AdWords. First, we increased the time period in which campaigns set to “Rotate evenly” would shift to optimizing ads for clicks. The new period is 90 days instead of 30 days. Second, we provided a form to opt-out of the changes. Third, we said that if opt-out demand was significant, then we’d provide the option to rotate ads indefinitely directly in the AdWords interface. Rotate indefinitely option To date, fewer than 1% of accounts have opted out of the ad rotation changes. But we’ve decided to provide the option for ads to “Rotate indefinitely” in the AdWords web interface anyway. If you select “Rotate indefinitely” option for your campaign, we will show lower-performing ads about as often as higher-performing ads. For most advertisers, this may result in fewer, more expensive clicks and you...

Full article: http://adwords.blogspot.com/2012/10/an-update-on-ad-rotat...

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