5 Most Common Ways PPC Accounts Get Out Of Shape

When you first build a PPC account, it’s usually well structured, lean, doesn’t have any fat, and hopefully performs well. As accounts grow, offers change, websites change CMSs, accounts start to get out of shape. AdWords is now over ten years old. Many accounts have a decade of changes and additions which have grown out of control and lose their focus. In today’s column, I’m going to address some of the most common ways that accounts get out of control so you can get them back into prime shape. Old Ad Tests That Are Still Running So, we all know by now that you should be testing ads. Many people are good at setting up tests and even declaring winners every few months. However, after a while, other job duties get in the way and those tests keep running indefinitely. This causes Google to eventually pick a winner for you. Optimization means you have control over your accoun...

Full article: http://searchengineland.com/the-5-most-common-ways-ppc-ac...

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5 věcí, které se stanou, když se déle nestaráte o PPC reklamu: [link]
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5 simple ways to maintain your PPC accounts and ensure optimal performance: [link]
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5 Most Common Ways PPC Accounts Get Out Of Shape [link] Let us know if you have questions.
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