30 Sep '12, 3pm

“@geisheker: Google Launches Remarketing in Search in Beta - Search Engine Watch (#SEW) #marke ...

Remarketing is now an established tactic leveraged by many (if not all) digital marketers trying to maximize conversion activity. Retargeting, in its simplest form, is the practice of delivering display advertisements to users who have visited owned content in the past, in order to get them to come back and take action. Retargeting on its own has many layers of complexity, including, determining which pages to track and which to exclude, developing relevant “cookie pools” against the tracked pages, and what creative messaging to deliver to each cookie pool. However, one constant is that remarketing has always been managed in the realm of display media, and we couldn't target previous visitors within the SERP landscape with a paid listing ad. That’s changing. This change, along with the phase out of Google Product Search in favor of Product Listing Ads could alter the SEM l...

Full article: http://searchenginewatch.com/article/2208956/Google-Launc...

Tweets

Google Launches Remarketing in Search in Beta

searchenginewatch.com 28 Sep '12, 1pm

Remarketing is now an established tactic leveraged by many (if not all) digital marketers trying to maximize conversion ac...

Google Launches Remarketing in Search in Beta. ...

searchenginewatch.com 28 Sep '12, 3pm

Remarketing is now an established tactic leveraged by many (if not all) digital marketers trying to maximize conversion ac...

Twitter search results pages to start re-appear...

searchenginewatch.com 30 Sep '12, 7am

Twitter has updated their robots.txt file to allow search engines to crawl more of the site. Specifically, Google, Bing, Y...

Men Cost Less to Reach with Facebook Ads, Click...

searchenginewatch.com 30 Sep '12, 10pm

Women outnumber men on Facebook, yet marketers spend more targeting men, allocating 53 percent of their budget to male use...

Google Trends and Insights for Search Become One Mobile-Friendly Service

Google Trends and Insights for Search Become On...

searchenginewatch.com 01 Oct '12, 5pm

Google Insights for Search, their tool for comparing search data over time, has been merged into their trending topics Tre...

ihave36dollars.com — Search and Register —

domai.nr 02 Oct '12, 12am

ihave36dollars.com Available! Buy Now Register at: iWantMyName Save 5% Badger New! 101domain United Domains Go Daddy More…...

Online Reputation Management for a Changing Dig...

searchenginejournal.com 30 Sep '12, 1am

Information in today’s age is a very powerful weapon. The World Wide Web ensures that this information is accessible to ev...

A Alta Conversão é uma agência certificada pelo...

adwords.google.com 30 Sep '12, 10pm

Suche Bilder Maps Play YouTube News Gmail Docs Mehr Kalender Übersetzer Mobile Books Shopping Blogger Reader Fotos Videos ...

How to Set Up the New Universal Google Remarket...

searchenginewatch.com 27 Sep '12, 1pm

With Google launching an easier to implement, more feature-enabled version of their remarketing code, now it’s easy for ad...

Why You Should Use the New Google Remarketing Code

Why You Should Use the New Google Remarketing Code

searchenginewatch.com 26 Sep '12, 1pm

For those who are new to the party, Google remarketing provides marketers with an opportunity to stay engaged with users w...

ICM Registry Launches XXX Search Engine

seochat.com 28 Sep '12, 8pm

Most of us have no problem finding lascivious content online, but just in case you do, Florida-based ICM Registry wants to...

Google doing the Green thing! ~ Wind-Powered Da...

searchenginewatch.com 30 Sep '12, 9am

Google has unveiled plans to use wind energy to power its new Oklahoma data center. The search giant has signed an agreeme...

Bing Adds Klout As An Influencer and Vice Versa...

searchenginewatch.com 28 Sep '12, 8pm

Klout and Bing have teamed up to include Klout Scores and influential topics into the Social Sidebar. After performing a B...

Circle Of (Search) Life: Google Brings Catalogs Back To The Web

Circle Of (Search) Life: Google Brings Catalogs...

searchengineland.com 01 Oct '12, 5pm

Google Catalogs, a service that Google resuscitated last year on tablets , is coming to the web as part of Google Shopping...

The Growing Importance of International Mobile ...

searchenginewatch.com 28 Sep '12, 9am

For a long time now English has served as the lingua franca , or common language, of the Internet. English is still the mo...