19 Apr '16, 3pm

The New PR Reporting Landscape: How To Show Value and Drive Decisions

The New PR Reporting Landscape: How To Show Value and Drive Decisions

By Rajagopal Sathyamurthi (CTO & Co-Founder) and Leta Soza (Director of PR Engineering & Ops) at AirPR Public Relations constantly grapples with the ability to report meaningful results in a manner that resonates with executives and members of the C-Suite. Until the emergence of “PRTech ” began to enable dot-connecting between PR activities and business goals, the PR industry generally used output driven metrics (impressions, number of press hits, AVEs, etc.) to communicate its value; but these barometers rarely tie back to business goals and don’t do much to inform future decision-making. All of this is changing as PR shifts its focus from reporting on outputs to data-driven outcomes. Metrics such as visitors to site, engagement, and message “pull-through” are quickly gaining ground as the new gold standards for PR measurement. A widespread adoption of these metrics, howe...

Full article: http://analytics.blogspot.com/2016/04/the-new-pr-reportin...

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  1. 20 Apr '16, 6am

    GA Blog - The New PR Reporting Landscape: How To Show Value and Drive Decisions
    http://www.tradextek.com/index.html

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