30 Sep '12, 1am

Google EMD Update: Exact Match Domains No Longer Rank As Well

Google EMD Update: Exact Match Domains No Longer Rank As Well

Late Friday afternoon, Google's head of search spam, Matt Cutts, dropped a bomb on some webmasters and SEOs. He announced on Twitter that Google is going after "low quality" exact match domains (EMD) to ensure they do not rank well in the Google search results. Matt said this algorithm update only impacts 0.6% of English-US queries. He has two tweets on this, here they are: Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results. — Matt Cutts (@mattcutts) September 28, 2012 New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin. — Matt Cutts (@mattcutts) September 28, 2012 Honestly, I am a bit surprised it took Google so long to do this. I mean, Matt said publicly that Google will look into exact match domains almost two years ago. I would have t...

Full article: http://www.seroundtable.com/google-emd-update-15776.html

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