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30 Sep '12, 1am

Online Reputation Management for a Changing Digital Marketing Landscape | Search Engine Journal

Information in today’s age is a very powerful weapon. The World Wide Web ensures that this information is accessible to everyone everywhere. Search engines like Google and Bing help segregate all this information to give a consumer exactly what he or she requires. This is precisely where both the pros and cons are present! With the advent of search engines and social platforms, information can be delivered to a specific set of consumers, allowing this valuable weapon help you grow your business through what we today call search engine optimization, search engine marketing, social media marketing, and content marketing, among others. However, there is flip side to this: Web 2.0 gives the classic “Word of Mouth” a whole new definition. User Generated Content (UGC) In today’s digital marketing landscape, user generated content (UGC) is considered to be an important decision-m...

Full article: http://www.searchenginejournal.com/online-reputation-mana...

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