29 Sep '12, 6pm

Online Video Doesn't Need to Replace TV, and Won't

Online Video Doesn't Need to Replace TV, and Won't

Even so, online video has been around a miniscule amount of time compared to TV. TV's presence has built generations upon generations of a following and the ad model is pretty well established. But even its measurements are controversial. Yet, somehow, advertisers and experts want video to be TV right now, or hold video to a higher standard. What we know about TV and online video is that people don't like to watch traditional, interruptive ads. Unfairly, that measurement is much easier to do in the video realm, where all the tracking services can see whether or not you skipped an ad if you have the chance. No one knows how many people get up to go to the bathroom or make a sandwich during live TV ads or forced-upon video ads.

Full article: http://www.reelseo.com/state-online-video/

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