29 Sep '12, 3pm

Online Reputation Management for a Changing Digital Marketing Landscape

The solution in this dynamic consumer-driven marketing landscape is an evolving field called ORM (Online Reputation Management). Reputation Management has close ties with SEO and SMM in today’s digital marketing strategy. SEO and SMM create and capture user intent, while ORM helps convert this intent into a sale.

Full article: http://www.searchenginejournal.com/online-reputation-mana...

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