29 Sep '12, 2pm

Don't Scare My Clients: The Best Way for Vendors to Pitch An OPM

Lately, vendors are going crazy with emailing clients for OPMs. My client received one a few days ago that used a fear tactic approach. The subject line was, “Company Name Affiliate Abuse.” The vendor that sent the email is a good friend of mine and knows better than to do this. Their products are amazing, but I won’t mention who they are because the purpose of this post is to teach you how to approach and get an OPM’s attention in a good way so that we might buy your product or service instead of ignoring you. The job of an OPM is to make their clients’ lives easier and manage their affiliate program so they don’t have to worry. If you mail them with a scare tactic email, if a network starts responding to the client instead of the OPM who opened a support ticket, you can make it appear to the client that the OPM is not doing their job, which can anger the OPM. You’re also...

Full article: http://www.revenews.com/affiliate-marketing/dont-scare-my...

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