29 Sep '12, 11am

Practical SEO Truths We All Seem to Forget | Search Engine People | Toronto

People know when they're being lied to. They may not know immediately, but they will eventually figure it out. If you're lying to your readers in your copy, you're failing. This is a communication 101 thing , folks. If you're lying to your readers, your customers, your clients – it will come back to bite you. Don't make things up, don't try to trick or fool people or search engines, and don't try to promise something you know you can't deliver. Quality trumps quantity. Always. It's easy to churn out crappy content in volume. It's easy to buy crappy links. It's difficult to write something that truly inspires, sells, or motivates. It's difficult to build meaningful relationships that can result in exposure, and yes, sometimes a link for your site. But like it or not, quality will always win over quantity in a sustainable SEO strategy. Stop whining and start doing. There's a...

Full article: http://www.searchenginepeople.com/blog/seo-truths.html#.U...

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