29 Sep '12, 11am

Online Reputation Management: Building and Repairing Trust #reputation

Sir Winston Churchill once famously quoted “It’s not enough that we do our best; sometimes we have to do what’s required”. How is this related to marketing? It is, in a big way!! Digital Marketing is steadily gaining a lot of importance in an organization’s overall marketing strategy. These processes, many a times go hand in hand with various traditional marketing activities that have worked over the past many decades. Today, marketing in cyberspace mainly consists of generating leads to increase ROI and to improve visibility through social to be connected with your target audience. This is done through a mix of SEO (Search Engine Optimization), SEM (Search Engine Marketing), running Ads on relevant websites and having a comprehensive SMM (Social Media Marketing) in place to satisfy these needs. This data can again be analysed through Web Analytics to deduce plausible conc...

Full article: http://www.convonix.com/blog/online-reputation-management...

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